The Lego Provider History

There’s something about the vision of a Lego pack that brings you right back on your childhood. For several, the small obstructs were an important part of their early years and helped shape their visuallization and creativeness. Now, Lego’s creation processes are incredibly advanced as well as the company is usually working hard to stay ahead of the curve on sustainability.

When Ole Kirk Christiansen started his first oem in Billund, Denmark, in 1932 having been determined to help make the best engineering toys in the marketplace. He started by using cellulose acetate to produce the small stones, but soon after switched to acrylonitrile butadiene styrene (ABS plastic), which is still employed today.

A vital ingredient towards the success in the Lego program was the reality that many piece fit with all the others – the bricks could be combined in 915, ciento tres, 765 different ways, according to a 1992 Profano catalogue. This company also developed new processing process and started employing injection edges, which allowed it to create a large number of new products each year.

By the nineties, however , the company was losing money, partly due to its shift apart out of traditional plaything design and into creating licensed intellectual real estate. It started out producing lies based on well-liked movies and video games, including Star Battles and Winnie the Pooh. But many of these sets were expensive and turned off fans.

In recent years, the company has got jettisoned noncore businesses and increased purchase in its core brick toy business. It has as well made a push into in-house brands like Ninjago and Relación Knights and partnered with big marketing companies to produce movies and TV shows based upon these topics.

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